World Of Tricks

The mechanics of how to improve your Google page rank can clearly never carry any guarantees of success. The formula which Google employs to determine its page rank has by its very nature to remain a closely guarded secret or it would lose all of its intrinsic value and become meaningless. This does not mean, however, that there are not ways in which a Webmaster can take very significant steps to enhancing their chances of improving their Google page rank.

The first thing which the crawling Google spiders take in to account when indexing a website is the quantity, quality, relevance and freshness of the site's content. It is imperative that any website have plenty of quality content on it which is kept extremely relevant to the subject of the site and is kept both fresh and up to date. Websites which are essentially left to stagnate, without regular updates in this respect, will be likely to plummet in the Google rankings.

Keywords are important to a Website in improving its Google page rank. These are words or small phrases which are extremely relevant to the subject of the site and should be included in the textual content fairly regularly. Google page rank varies its keyword optimisation formula but it is generally believed to fluctuate between two and five percent.

Relevant outbound links are important for any website looking to achieve a high Google page rank. These links should be to other sites or blogs on the subject of the website to assist visitors to the site in finding out more information on the subject. Including links in this fashion should never be considered as a means of diverting traffic away from a website but rather as providing a valuable service for its traffic.

Just as outbound links are important for improving Google page rank, so too are inbound links, linking to the website from elsewhere. These can be achieved by linking to it (in both directions) from the Webmaster's blog and social networking pages. They can be achieved by submitting it to social book-marking sites such as Digg or Reddit. They can even be achieved by contacting bloggers or Webmasters on related sites and suggesting reciprocal links. It is important to brainstorm legitimate ways of obtaining these links and do so at every opportunity.

The steps outlined above should improve the Google page rank of a website to at least some extent and if the Webmaster is also lucky, hopefully take the website on to Google's exalted front page for a relevant search.